Delaware Goes Purple

7/22/2019 Sussex County Health Coalition.

While it may seem as if we just launched the Seaford Goes Purple campaign a short time ago, it is already time to gear up again in support of this important initiative for Fall 2019.

This robust awareness campaign aims to:

  • Reduce stigma around addiction
  • Create awareness of the importance of prevention education
  • Make community members aware of where, when and how to seek treatment
  • Support those in recovery on their journey.

Equally as important is sharing information around the potential dangers of prescription drugs and empowering community members to be bold and ask questions about what they are taking and what non-addicting alternatives are available to them.

The PURPLE CAMPAIGN began last August as a small citywide initiative in Seaford. Legislators, city officials, family members, churches, Nanticoke Hospital and many, many businesses eagerly joined the campaign in support of their own. PURPLE flags were flying in Seaford, PURPLE mums were planted, signs arose everywhere throughout the town! Seaford was nascent in its efforts to go purple when the entire county of Sussex jumped on board! A short time later, Kent County and the Vines Community Project joined the effort. This year, we are pleased to announce that New Castle County has joined PROJECT PURPLE making this a state-wide initiative! DELAWARE IS GOING PURPLE!

This year’s campaign kicked off with a “soft-launch” at the Day of Hope event in June held in Georgetown, Delaware featuring Dr. Gilbert Botvin, Dr. Julius Mullen and Dr. James Walsh. This will be followed up by a special community event featuring former NBA player, and addict in recovery, Chris Herren.

That event is scheduled for October 9, 2019 at Delaware State University in Dover. All are welcome to attend this event. Mr. Herren will then speak the following day to our Middle and High School students in Sussex County.

Get creative, challenge others to join the effort and let’s move those mountains… let’s support our communities on their road to healing, hope and recovery!

We hope to see you wearing purple in September and October!